Category Archives: Tips

Tip #19: Write the way you talk

When you’re developing marketing and sales copy for a letter, email campaign, website, or brochure, the secret is to write the way you talk. Flowery, eloquent, and formal writing doesn’t cut it. It’s a yawner. To make sure your audience … Continue reading

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Tip #13: Direct mail is alive and well

Many business owners choose email marketing because it’s low cost. But low cost isn’t the metric you want to watch. Response rate is. Direct mail –– a letter, envelope, and postage stamp –– may cost more, but it may generate … Continue reading

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Tip #21: Know your market

Many years ago, I knew a business owner who advertised on a country music radio station because he loved country music. Yet, he always complained his advertising didn’t generate response. As marketers, we dare not judge our audience based on … Continue reading

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