Many business owners choose email marketing because it’s low cost. But low cost isn’t the metric you want to watch. Response rate is.
Direct mail –– a letter, envelope, and postage stamp –– may cost more, but it may generate a better result… that result defined as money in your bank account.
Direct mail doesn’t mean you need to mail to everyone in the world. My Marketing Handyman can help you identify how to reach your target market and develop an offer that generates response.