Tip #13: Direct mail is alive and well

Many business owners choose email marketing because it’s low cost. But low cost isn’t the metric you want to watch. Response rate is.

Direct mail –– a letter, envelope, and postage stamp –– may cost more, but it may generate a better result… that result defined as money in your bank account.

Direct mail doesn’t mean you need to mail to everyone in the world. My Marketing Handyman can help you identify how to reach your target market and develop an offer that generates response.

This entry was posted in Tips. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>