Thanks to the many great calls that I received following the 30-minute MarketVid Friday Webchat that I did several weeks ago, I’ve decided to kick it up a notch and do a LIVE “How to Write Like a Marketing Pro” mini-workshop here in New York City on Wednesday, March 14, 2012, at 9:00 a.m.
Here’s the reason for the free 60-minute mini-workshop: Marketing words in print, email, video, or on the Internet carry a huge burden. They also are often the solitary salesperson with the responsibility not only of attracting attention but ultimately closing the sale without any additional (human) support or intervention.
But marketing writing (or marketing copywriting) is a horse of a different color. And although it looks simple, it is actually complex.
When done properly, however, it compels the reader (or prospect) to take action — whether that action is to buy now, or at the very least, to take one or more positive steps in the direction toward buying.
During the mini-workshop, I’ll be talking about the art and science of effective marketing writing… and provide you with specific ideas to improve your marketing writing which, in turn, will improve your result.
If you are responsible for sending communications of any kind to customers or prospects… if you do your own marketing (because you like to or need to due to financial constraints)… or if you have an employee who doubles as your marketing assistant, you’ll find this mini-workshop extremely informative and well worth your time.
There is no charge for this mini-workshop… but space is limited. Pre-registration is required.
CLICK HERE for additional information, the location of the event (near Grand Central Terminal), and to register.