Tag Archives: process

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CBS runs a series called Undercover Boss. While a little too melodramatic for my tastes, the moral of the story is germane for every business owner and for everyone responsible for sales and marketing. In case you haven’t seen Undercover … Continue reading

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Will the process of an extreme marketing makeover work for every business and why?

Yes. I firmly believe that it will work for any business or organization regardless of industry, location, or size of business. The reason I say that with such conviction is that every business or organization has a process of generating … Continue reading

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