Extreme Marketing Makevoer

A truly revolutionary solution for under-performing marketing.” – Nancy Ploeger, President, Manhattan Chamber of Commerce



How to Give Your Business an Extreme Marketing Makeover connects the dots between marketing and the sales process and provides you with a step-by-step formula for throwing out the old and replacing it with an a new, improved sales process and marketing strategy that helps you close more business in less time! Most people like the sound of that!

How to Give Your Business an Extreme Marketing Makeover is available in PAPERBACK at Amazon.com and/or Barnes & Noble. (Check out the ever-increasing number of great reviews when you go to the Amazon.com link.)

Or, you can order it for immediate delivery as an e-BOOK. Click this link now to obtain the E-book version.

Layout 1Regardless of the version you choose, I guarantee that you’ll find the book extremely applicable to your business.

From startups to well-established businesses, How to Give Your Business an Extreme Marketing Makeover not only shows the relationship between marketing and the sales process, but can actually guide you through a complete marketing makeover of your own. 

It never ceases to amaze me how readers of my book apply the techniques and principles I outline in only 120 pages — all substance; no fluff.

For example, I received an email recently from an email from a financial recruiter. Susan shared with me that she increased her monthly production by 71% in the last four months of 2011 as a result of applying the principles (or tenents as she called them) in my book to the marketing and sales process she uses to recruit new agents. Who would have thought?

My experience with applying the Extreme Marketing Makeover process with new businesses, experienced businesses, and selling organization of all kinds allows me to promise you — no, actually guarantee you — that How to Give Your Business an Extreme Marketing Makeover will have a significant impact on your business, too.

Choose the print version or download the digital. Sit back and enjoy discovering how to reconcile marketing to your sales process.


“I had the pleasure of having Gil Effron personally guide me through his extreme marketing makeover process. This occurred prior to the time his book was finished. When I read the book, I was incredibly impressed with how true to the process his book was and how easy it was to follow. This is truly the best marketing book I’ve ever read.” – Jack Halpern, Founder and CEO, My Elder Advocate
“I truly enjoyed reading the book, have made many notes and highlighted many sections as I am going to conduct a meeting in my office on Tuesday to address our own Marketing Makeover. I am excited about getting started.” – Phyllis Anne Newbert, The Heart Saver Institute & CardioLink

Blog Business World

Posted November 2, 2010. Wayne Hurlbert said, “I highly recommend the essential and must read book How to Give Your Business an Extreme Marketing Makeoverby Gil Effron, to any business people who are serious about changing their current marginally effective marketing and sales program into an extraordinary sales dynamo. The marketing makeover techniques described in this book will indeed transform any company’s lackluster sales and marketing efforts into one of high achievement and profitability.”Click here to read the entire review.
INTERVIEW: As a part of his review, Wayne Hurlbert provided me with a number of questions. Those questions and my responses may be found by clicking here.

Entrepreneur and Self-Employed Business Journal

Posted October 25, 2010. “[O]ffers time-tested tips and real-life examples that provide lasting change and potential for success. Laid out in nine short chapters and just 120 pages, Mr. Effron takes readers by the hand and leads them on a journey of discovery of what works, what doesn’t, and how to know the difference.“Readers will appreciate Effron’s easy writing style, his use of examples, and his no-nonsense approach.” Click herefor the entire review.

Blog Critics

Posted October 4, 2010 by Hilary JM Topper. “Extreme Marketing Makeoveris well written and well thought out. I love the way the book uses real life examples to clarify different strategies. It certainly helps the reader understand the concepts. Gil Effron’s book is easy to read, simple to comprehend in its ideas and yet, interesting enough, accessible in the way teaches you a few key techniques.“When I read a business book, I like it to be short, quick, and I want to learn something that I didn’t already know. Gil Effron’s book does that and more. If you have a small business, I would highly recommend getting a copy of and giving your firm an “extreme makeover!”Read the entire review: http://blogcritics.org/books/article/book-review-how-to-give-your/