Tip #19: Write the way you talk

When you’re developing marketing and sales copy for a letter, email campaign, website, or brochure, the secret is to write the way you talk. Flowery, eloquent, and formal writing doesn’t cut it. It’s a yawner.

To make sure your audience engages with your message and responds, My Marketing Handyman can review your copy, edit and, if necessary, recommend changes. Or, he can take the idea that’s floating around in your head and turn it into words that sell.

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